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“For a paragraph, which needs to be highly legible, you shouldn’t use something with ambiguous shapes,” says type designer Octavio Pardo. Decorative fonts like <a href="https://fonts.google.com/specimen/Comfortaa">Comfortaa</a> (shown above) can be difficult to read at length, so for long texts stick to highly legible “workhorse“ fonts like <a href="https://fonts.google.com/specimen/Alegreya">Alegreya</a> or <a href="https://fonts.google.com/specimen/Bellefair">Bellefair</a>.
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“Auto-translation as a service makes the chances of someone seeing your content in another language a near certainty,” says type designer Eben Sorkin, whose <a href="https://fonts.google.com/specimen/Merriweather">Merriweather</a> (shown above) has been expanded in recent years to support more European languages, as well as those using the Cyrillic script. “Having the glyphs needed for their language available will help make the user feel catered to,” says Sorkin. “The more global your customers, the more you will probably care about this.”
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If your principle concern is for a font to remain consistent across the greatest number of scripts possible, consider using the <a href="https://fonts.google.com/noto">Noto</a> font family (shown above).
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Depending on what’s needed for your project, remember to compare the styles of your font’s figures. The difference between Oldstyle and Tabular styling (shown above), will affect your layout and formatting choices. Tabular figures are often used in tables because each number has the same character width, while Oldstyle figures read more comfortably in paragraphs.