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+<p>Alan Sans is an exercise in style, balancing the utilitarian side of typography with its expressive potential.
+We wanted a typeface that could remain functional in an interface context for instance, while also standing out more vividly on marketing applications.
+The result is a playful sans-serif, built on a traditional "grotesque" skeleton, but reinterpreted with a softer, more flexible visual treatment.</p>
+
+<p>This tension between simplicity and expressiveness is also reflected in the weight progression of Alan Sans's seven styles: the bolder you go, the more personality the typeface reveals.
+In short, Alan Sans is a reflection of our brand's dual nature. It aims to be robust *yet* gentle, serious *yet* personable, simple *yet* sophisticated, transparent *yet* noticeable.
+It's our "not so corporate" corporate typeface.</p>
+
+<p>To contribute, see <a href="https://github.com/alan-eu/Alan-Sans">github.com/alan-eu/Alan-Sans</a>.</p>