Install lua files under the confiugred --prefix rather than use the
pkg-config's variables LUA_INSTALL_[CL]MOD.
Users will likely want user --prefix while packagers will use DESTDIR.
Set the default to $datadir/lua/$LUA_VERSION for arch independent
lua modules and $libdir/lua/$LUA_VERSION for arch dependant .so module.
This should work for most distros. If it does not, then packagers
can still do:
make install lualibdir=$(pkg-config lua --variable=INSTALL_CMOD) ...