builtin/rebase: always store allocated string in `options.strategy`

builtin/rebase: always store allocated string in `options.strategy`

The `struct rebase_options::strategy` field is a `char *`, but we do end
up assigning string constants to it in two cases:

  - When being passed a `--strategy=` option via the command line.

  - When being passed a strategy option via `--strategy-option=`, but
    not a strategy.

This will cause warnings once we enable `-Wwrite-strings`.

Ideally, we'd just convert the field to be a `const char *`. But we also
assign to this field via the GIT_TEST_MERGE_ALGORITHM envvar, which we
have to strdup(3P) into it.

Instead, refactor the code to make sure that we only ever assign
allocated strings to this field.

Signed-off-by: Patrick Steinhardt <ps@pks.im>
Signed-off-by: Junio C Hamano <gitster@pobox.com>