[test] Fix playTests.sh with space in binary path

[test] Fix playTests.sh with space in binary path

playTests.sh didn't work when `ZSTD_BIN` or `DATAGEN_BIN` had a space in
the path name. This happens for me because I split the cmake build
directory by compiler name, like "Clang 9.0.0".

The fix is to replace all instances of `$ZSTD` with the `zstd()`
function, and the replace `$DATAGEN` with `datagen()`. This will allow
us to change how we call zstd/datagen in the future without having to
change every callsite.