fixing conflict to merge in copy changes

diff --cc docs/index.html
index 7244191c946550defa26dd57666eedf2e6da1e9d,c9f3451bf1181c21cd53d4b6213beaf434f049fe..be40404c1397a12cf33ad1978470e27e298a3806
--- 1/docs/index.html
--- 2/docs/index.html
+++ b/docs/index.html
@@@ -317,12 -285,12 +317,12 @@@
    </div>
    <div class="span12 columns">
      <h4>When to use</h4>
-     <p>Emphasis tags (<code>&lt;strong&gt;</code> and <code>&lt;em&gt;</code>) should be used to add visual distinction between a word or phrase and its surrounding copy. Use <code>&lt;strong&gt;</code> for plain old attention and <code>&lt;em&gt;</code> for <em>slick</em> attention and titles.</p>
+     <p>Emphasis tags (<code>&lt;strong&gt;</code> and <code>&lt;em&gt;</code>) should be used to indicate additional importance or emphasis of a word or phrase relative to its surrounding copy. Use <code>&lt;strong&gt;</code> for importance and <code>&lt;em&gt;</code> for <em>stress</em> emphasis.</p>
      <h3>Emphasis in a paragraph</h3>
 -    <p><a href="">Fusce dapibus</a>, <strong>tellus ac cursus commodo</strong>, <em>tortor mauris condimentum nibh</em>, ut fermentum massa justo sit amet risus. Maecenas faucibus mollis interdum. Nulla vitae elit libero, a pharetra augue.</p>
 +    <p><a href="#">Fusce dapibus</a>, <strong>tellus ac cursus commodo</strong>, <em>tortor mauris condimentum nibh</em>, ut fermentum massa justo sit amet risus. Maecenas faucibus mollis interdum. Nulla vitae elit libero, a pharetra augue.</p>
-     <p><strong>Note:</strong> It’s still okay to use <code>&lt;b&gt;</code> and <code>&lt;i&gt;</code> tags in HTML5, but they don’t come with inherent styles anymore. <code>&lt;b&gt;</code> is meant to convey importance while <code>&lt;i&gt;</code> is mostly for voice, technical terms, etc.</p>
+     <p><strong>Note:</strong> It's still okay to use <code>&lt;b&gt;</code> and <code>&lt;i&gt;</code> tags in HTML5, but they don't come with inherent styles anymore. <code>&lt;b&gt;</code> is meant to highlight words or phrases without conveying additional importance, while <code>&lt;i&gt;</code> is mostly for voice, technical terms, etc.</p>
      <h3>Addresses</h3>
 -    <p>The <code>address</code> element is used for contact information for its nearest ancestor, or the entire body of work. Here’s how it looks:</p>
 +    <p>The <code>&lt;address&gt;</code> element is used for contact information for its nearest ancestor, or the entire body of work. Here’s how it looks:</p>
      <address>
        <strong>Twitter, Inc.</strong><br />
        795 Folsom Ave, Suite 600<br />