Data attributes should take the following form:
-data-*(verb)* - defines main interaction
-data-target || href^=# - defined on controller element (if element interacts with an element other than self)
-data-*(noun)* - defines options for element invocation
+-data-*(verb)* - defines main interaction
+-data-target || href^=# - defined on controller element (if element interacts with an element other than self)
+-data-*(noun)* - defines options for element invocation
examples: