A performance fix related to the usage of the :func:`.defer` option

A performance fix related to the usage of the :func:`.defer` option
when loading mapped entities.   The function overhead of applying
a per-object deferred callable to an instance at load time was
significantly higher than that of just loading the data from the row
(note that ``defer()`` is meant to reduce DB/network overhead, not
necessarily function call count); the function call overhead is now
less than that of loading data from the column in all cases.  There
is also a reduction in the number of "lazy callable" objects created
per load from N (total deferred values in the result) to 1 (total
number of deferred cols).
[ticket:2778]