“Designers provide ways into—and out of—the flood of words,” writes design critic Ellen Lupton, “by breaking up text into pieces and offering shortcuts and alternate routes through masses of information.” Beyond the personality of your font choice, well-designed layouts also use visual cues, regularity, and variation to guide readers naturally. And choosing type according to the length of the text can give readers lots of cues and shortcuts to help with navigation.
-For headlines and subheads, you can choose an expressive, unique, even idiosyncratic font—including [Display, Decorative, Handwritten, and Script styles](https://fonts.google.com/?category=Display,Handwriting). These unconventional, high-contrast designs tend to work well in this context because their details and visual complexity help to attract the eye. If you’d like to use a sans serif font for short bits of text, especially in large sizes, the regular weight tends to look a little out of place. Consider using the bold and compressed styles instead. If you prefer serifs, hairline serif fonts like [Playfair Display](https://fonts.google.com/specimen/Playfair) or [Rufina](https://fonts.google.com/specimen/Rufina) tend to work well in short lines because their high stroke contrast tends to grab the reader’s attention.
+For headlines and subheads, you can choose an expressive, unique, even idiosyncratic font—including [Display, Decorative, Handwritten, and Script styles](https://fonts.google.com/?category=Display,Handwriting). These unconventional, high-contrast designs tend to work well in this context because their details and visual complexity help to attract the eye. If you’d like to use a sans serif font for short bits of text, especially in large sizes, the regular weight tends to look a little out of place. Consider using the bold and compressed styles instead. If you prefer serifs, hairline serif fonts like [Playfair](https://fonts.google.com/specimen/Playfair) or [Rufina](https://fonts.google.com/specimen/Rufina) tend to work well in short lines because their high stroke contrast tends to grab the reader’s attention.
Medium-length text, defined loosely as three to four paragraphs, is actually pretty flexible, which means you’ve got options. If you’re leaning toward a serif font, opt for something in the old style like [Quattrocento](https://fonts.google.com/specimen/Quattrocento), a transitional style like [Libre Baskerville](https://fonts.google.com/specimen/Libre+Baskerville), or a slab serif like [Arvo](https://fonts.google.com/specimen/Arvo). Prefer a sans serif? Then the best choice would be something in the Humanist or Grotesque style like [Cabin](https://fonts.google.com/specimen/Cabin) or [Raleway](https://fonts.google.com/specimen/Raleway), but even some geometric styles like [Montserrat](https://fonts.google.com/specimen/Montserrat) will work. Experiment by trying out a few of these and see what works best in layout.
projects / thirdparty / google / fonts.git / commitdiff
