3 title: Brand guidelines
4 description: Documentation and examples for Bootstrap's logo and brand usage guidelines.
8 Have a need for Bootstrap's brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp's [Brand Assets](https://mailchimp.com/about/brand-assets/).
12 * Will be replaced with the ToC, excluding the "Contents" header
17 Use either the Bootstrap mark (a capital **B**) or the standard logo (just **Bootstrap**). It should always appear in Helvetica Neue Bold. **Do not use the Twitter bird** in association with Bootstrap.
19 <div class="bd-brand-logos">
20 <div class="bd-brand-item">
21 <div class="bd-booticon bd-booticon-lg">B</div>
23 <div class="bd-brand-item inverse">
24 <div class="bd-booticon bd-booticon-lg bd-booticon-inverse">B</div>
27 <div class="bd-brand-logos">
28 <div class="bd-brand-item">
31 <div class="bd-brand-item inverse">
38 Download the Bootstrap mark in one of three styles, each available as an SVG file. Right click, Save as.
40 <div class="bd-brand-logos">
41 <div class="bd-brand-item">
42 <img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-solid.svg" alt="Bootstrap" width="144" height="144">
44 <div class="bd-brand-item inverse">
45 <img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-outline.svg" alt="Bootstrap" width="144" height="144">
47 <div class="bd-brand-item inverse">
48 <img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-punchout.svg" alt="Bootstrap" width="144" height="144">
54 The project and framework should always be referred to as **Bootstrap**. No Twitter before it, no capital _s_, and no abbreviations except for one, a capital **B**.
56 <div class="bd-brand-logos">
57 <div class="bd-brand-item">
59 <strong class="text-success">Right</strong>
61 <div class="bd-brand-item">
62 <h3 class="text-muted">BootStrap</h3>
63 <strong class="text-warning">Wrong</strong>
65 <div class="bd-brand-item">
66 <h3 class="text-muted">Twitter Bootstrap</h3>
67 <strong class="text-warning">Wrong</strong>
73 Our docs and branding use a handful of primary colors to differentiate what *is* Bootstrap from what *is in* Bootstrap. In other words, if it's purple, it's representative of Bootstrap.
75 <div class="bd-brand">
76 <div class="color-swatches">
77 <div class="color-swatch bd-purple"></div>
78 <div class="color-swatch bd-purple-light"></div>
79 <div class="color-swatch bd-purple-lighter"></div>
80 <div class="color-swatch bd-gray"></div>