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1 | --- |
2 | layout: docs | |
3 | title: Brand guidelines | |
4 | description: Documentation and examples for Bootstrap's logo and brand usage guidelines. | |
5 | group: about | |
6 | --- | |
7 | ||
8 | Have a need for Bootstrap's brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp's [Brand Assets](https://mailchimp.com/about/brand-assets/). | |
9 | ||
10 | ## Contents | |
11 | ||
12 | * Will be replaced with the ToC, excluding the "Contents" header | |
13 | {:toc} | |
14 | ||
15 | ## Mark and logo | |
16 | ||
17 | Use either the Bootstrap mark (a capital **B**) or the standard logo (just **Bootstrap**). It should always appear in Helvetica Neue Bold. **Do not use the Twitter bird** in association with Bootstrap. | |
18 | ||
19 | <div class="bd-brand-logos"> | |
20 | <div class="bd-brand-item"> | |
21 | <div class="bd-booticon bd-booticon-lg">B</div> | |
22 | </div> | |
23 | <div class="bd-brand-item inverse"> | |
24 | <div class="bd-booticon bd-booticon-lg bd-booticon-inverse">B</div> | |
25 | </div> | |
26 | </div> | |
27 | <div class="bd-brand-logos"> | |
28 | <div class="bd-brand-item"> | |
29 | <h1>Bootstrap</h1> | |
30 | </div> | |
31 | <div class="bd-brand-item inverse"> | |
32 | <h1>Bootstrap</h1> | |
33 | </div> | |
34 | </div> | |
35 | ||
36 | ## Download mark | |
37 | ||
38 | Download the Bootstrap mark in one of three styles, each available as an SVG file. Right click, Save as. | |
39 | ||
40 | <div class="bd-brand-logos"> | |
41 | <div class="bd-brand-item"> | |
42 | <img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-solid.svg" alt="Bootstrap" width="144" height="144"> | |
43 | </div> | |
44 | <div class="bd-brand-item inverse"> | |
45 | <img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-outline.svg" alt="Bootstrap" width="144" height="144"> | |
46 | </div> | |
47 | <div class="bd-brand-item inverse"> | |
48 | <img class="svg" src="{{ site.baseurl }}/assets/brand/bootstrap-punchout.svg" alt="Bootstrap" width="144" height="144"> | |
49 | </div> | |
50 | </div> | |
51 | ||
52 | ## Name | |
53 | ||
54 | The project and framework should always be referred to as **Bootstrap**. No Twitter before it, no capital _s_, and no abbreviations except for one, a capital **B**. | |
55 | ||
56 | <div class="bd-brand-logos"> | |
57 | <div class="bd-brand-item"> | |
58 | <h3>Bootstrap</h3> | |
59 | <strong class="text-success">Right</strong> | |
60 | </div> | |
61 | <div class="bd-brand-item"> | |
62 | <h3 class="text-muted">BootStrap</h3> | |
63 | <strong class="text-warning">Wrong</strong> | |
64 | </div> | |
65 | <div class="bd-brand-item"> | |
66 | <h3 class="text-muted">Twitter Bootstrap</h3> | |
67 | <strong class="text-warning">Wrong</strong> | |
68 | </div> | |
69 | </div> | |
70 | ||
71 | ## Colors | |
72 | ||
73 | Our docs and branding use a handful of primary colors to differentiate what *is* Bootstrap from what *is in* Bootstrap. In other words, if it's purple, it's representative of Bootstrap. | |
74 | ||
75 | <div class="bd-brand"> | |
76 | <div class="color-swatches"> | |
77 | <div class="color-swatch bd-purple"></div> | |
78 | <div class="color-swatch bd-purple-light"></div> | |
79 | <div class="color-swatch bd-purple-lighter"></div> | |
80 | <div class="color-swatch bd-gray"></div> | |
81 | </div> | |
82 | </div> |